John Sunter

TBWA London and Nissan United commissioned this outdoor installation to mark the launch of the new Nissan Qashqai Hybrid. Working with PixelArtworks, the piece was designed to demonstrate the new model emerging within an electrical storm and surprising the audience with three-dimensional moments whereby the content appears to break out of the screen.

A series of accompanying digital executions were also created to feature across Pinterest, Facebook and Twitter, showing the Qashqai appearing to break out of the social interfaces.