John Sunter

To celebrate 60 years of McLaren racing; a new livery was collectively imagined and ultimately designed by AI tools. Demonstrating McLaren as a global leader in motorsport technology. The use of AI designed livery is a world first in racing and the films are a great opportunity to promote the development of electric racing. I worked closely with McLaren, filming the FE car and the team on site at McLaren HQ.

As part of the campaign, a teaser was created to play out before the hero launch film. The brief was to make a tease that would immediately grab online viewers’ attention, without giving too much of the new livery design away yet still allowing all the energy and impact to shine.